Das, KallolMungra, YogeshRao, U.T.2024-10-102024-10-102024Kallol, D., Mungra, Y., Rao, U.T., & Sharma, A. (2024), Understanding customer readiness for digital gamification, Journal of Computer Information Systems, https://doi.org/10.1080/08874417.2024.2413564http://ir.mica.ac.in/handle/123456789/8499enArticle