Why can't a newspaper be more like a brand?

Nirmal GoswamiMalika Rodrigues2023-12-152023-12-15199700730074http://ir.mica.ac.in/handle/123456789/5180iii, 27p.en-USclient servicingpress in Indianewspaper as brandcomparative analysisWhy can't a newspaper be more like a brand?Thesis