P. K. SinhaMadhumita Chakraborty2023-12-152023-12-1520010082100822http://ir.mica.ac.in/handle/123456789/4815114p.en-UScellular user groupsimportance of Celforcepsychographic and behavioural patternperception of about celluar phoneattitude motivation behind useusage patternpromotion pronenesslevel of awareness of various facilitiesshort message servicevoice mail serviceWAPAhmedabadMarket segmentation of current users of cellular phones in AhmedabadThesis