Editorial - Is new technology worth it?: Exploring positive and negative effects when new technology meets consumers

Jain, Varsha2025-08-182025-08-182025Bruggemann, P., Jain, V., & Martinez, L.F. (2025). Editorial - Is new technology worth it?: Exploring positive and negative effects when new technology meets consumers. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70025https://ir.mica.ac.in//handle/123456789/10263enEditorial - Is new technology worth it?: Exploring positive and negative effects when new technology meets consumersOther