Matching brand perceptions to media perceptions : a study of the emerging media options for advertisers

P. K. SinhaAparna Verma2023-12-152023-12-1520020096600967http://ir.mica.ac.in/handle/123456789/4857vi, 85p.en-USbrand perceptioncommunication medianew emerging mediaSMS on cellular phonesautomatic teller machineszip phonesinteractivekiosksMatching brand perceptions to media perceptions : a study of the emerging media options for advertisersThesis