Using observational research for behavioural segmentation of shoppers by Piyush Kumar Sinha and Dwarika Prasad Uniyal

Uniyal, Dwarika Prasad2024-01-212024-01-212005http://ir.mica.ac.in/handle/123456789/7356en-USUsing observational research for behavioural segmentation of shoppers by Piyush Kumar Sinha and Dwarika Prasad UniyalArticle