Driving the point home advertising in the midsize car segment and what the consumer is making of it

P. K. SinhaPriyanka Surekh Nayak2023-12-152023-12-1520000065600657http://ir.mica.ac.in/handle/123456789/476784p.en-USMitsubishi LancerHyundai AccentRover Montegocurrent advertisingvalue of a productsurces of informationatributesbrand matchingdescriptive researchconsumer surveyDriving the point home advertising in the midsize car segment and what the consumer is making of itThesis