Experiential marketing effect on the consumers in the luxury cosmetics industry: pre-purchase or post-purchase influence on consumer buying behaviour

Shubhra P. GaurBothra, Niharika2023-12-152023-12-1520224084http://ir.mica.ac.in/handle/123456789/4640258p.en-USExperiential marketing effect on the consumers in the luxury cosmetics industry: pre-purchase or post-purchase influence on consumer buying behaviourThesis