Nirmal GoswamiAparna Mathur2023-12-152023-12-15199622http://ir.mica.ac.in/handle/123456789/4703v, 55p.en-USclient servicingcommunication mixtarget audiencebrand building strategiesmain stream advertisingsales promotiondirect marketingpublic relationsFinding the best fit : the communication mix used by the hotels industry of IndiaThesis