Chauhan, SiddhiAggarwal, Danika2025-01-172025-01-172025Chauhan, S., & Aggarwal, D. (2025). Influence of AI-integrated advertising on Indian consumers. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 50). Ahmedabad: Allied Publishers Pvt. Ltd.https://ir.mica.ac.in//handle/123456789/9444enInfluence of AI-integrated advertising on Indian consumersOther