P. K. SinhaDhiraj Joshi2023-12-152023-12-1520000061800619http://ir.mica.ac.in/handle/123456789/474559p.en-UShigher educationadmissionenlist the factors important for admissionperspective studentsfinal decision for applyingidentification of influencersopenion leadersdecision making processPromotional strategies for educational institutes, using non mass mediaThesis