P. K. SinhaArvind KrishnamoorthyKartikeya Shukla2023-12-152023-12-1520000060800609http://ir.mica.ac.in/handle/123456789/474074p.en-USInternetweb site promotionsuccessful playerseffective lonline businessrole of promotionsconsumer motivationBillboards in the desert : a study of current website promotion in the Indian contextThesis