Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework

Das, KallolMungra, YogeshNamboodiri, Sooraj2025-05-262025-05-262025Das, K., Mungra, Y., Namboodiri, S., & Sharma, A. (2025). Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework. Journal of Relationship Marketing, https://doi.org/10.1080/15332667.2025.2508029https://ir.mica.ac.in//handle/123456789/10174enBusiness-to-Business relationship marketing research (1983–2022): Topical trends and organizing frameworkArticle