Repeated endeavours : a study of the process involved in the relaunch strategies of brands that have been unsuccessful in the market

Nirmal GoswamiKavita Kanthan2023-12-152023-12-15199700660067http://ir.mica.ac.in/handle/123456789/5125v, 51p.en-USclient servicingproduct relaunchesmarketing strategyunsuccessful brandsRepeated endeavours : a study of the process involved in the relaunch strategies of brands that have been unsuccessful in the marketThesis