Measuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scale

Jain, Varsha2024-01-212024-01-212011http://ir.mica.ac.in/handle/123456789/6725en-USMeasuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scaleArticle