A coherent metasynthesis of blue ocean strategy (BOS) using grounded theory approach by Sooraj Aamboodiri

Namboodiri, Sooraj2024-01-212024-01-212019http://ir.mica.ac.in/handle/123456789/7021en-USA coherent metasynthesis of blue ocean strategy (BOS) using grounded theory approach by Sooraj AamboodiriArticle