2026-03-052026-03-052026-02-27https://www.latestly.com/agency-news/business-news-mica-roundtable-finds-creativity-and-culture-emerging-as-key-differentiators-in-an-ai-first-world-7331175.htmlhttps://ir.mica.ac.in//handle/123456789/10527Live research conducted during the session revealed that 70% of participants believed creativity and imagination; not AI adoption, will decide market share in an AI-first marketplace, while only 30% viewed AI adoption as the primary differentiator. A similar trend emerged when participants were asked what organizations must prioritize to unlock AI's true value: 75% voted for organizational cultural change over AI integration across functions. The findings pointed to a growing consensus that as AI tools become widely accessible, technology will soon turn into a hygiene factor. Differentiation, participants argued, will increasingly come from how organizations apply human judgment, creativity, emotional intelligence, and cultural context to AI-driven outputs.enMICA roundtableAI-first world