Jain, Varsha2025-08-142025-08-142025Bansal, A., & Jain, V. (2025). Sustainable luxury brands strategies for base of the pyramid wellbeing. In R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 153-169). Springer. https://doi.org/10.1007/978-981-96-7105-2_8https://ir.mica.ac.in//handle/123456789/10256enArticle