Jain, Varsha2025-07-212025-07-212025Shainesh, G., Sheth, J.N., & Jain, V. (2025). Customer relationship management in the digital age (1st ed.). Routledge. https://doi.org/10.4324/9781003518174https://ir.mica.ac.in//handle/123456789/10252enCustomer relationship management in the digital ageBook