The effect of color and relative product size (RPS) on consumer attitudes: integrating the moderating effect of product familiarity by Varsha Jain, Subhadip Roy and Adwita Pant

Jain, Varsha2024-01-212024-01-212013http://ir.mica.ac.in/handle/123456789/6763en-USThe effect of color and relative product size (RPS) on consumer attitudes: integrating the moderating effect of product familiarity by Varsha Jain, Subhadip Roy and Adwita PantArticle