Word of mouth advertising, what, why and how

K. VenkataramanSirish Nimmagadda2023-12-152023-12-1519990051200513http://ir.mica.ac.in/handle/123456789/471539p.en-USword of mouth advertisingunderstanding word of mouth advertisingtechinquesbuildingflow of communicationsbody languageInternetsymbolscase studyWord of mouth advertising, what, why and howThesis