Bezbaruah, SubhalakshmiJain, Varsha2025-02-222025-02-222021A decade (2008-2018) of advertising research productivity: A bibliographical review [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 67). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9784enOther