Das, SohiniTapadar, AmritaMishra, Ashwini2024-10-042024-10-042008PGDMC Batch 2007-09http://ir.mica.ac.in/handle/123456789/8448Village : Chunaripota District: South 24 Parganas State: West BengalThe values and aspirations of the women are directly linked to the idea of what the women think defines a comfortable life. The dominant values are of making sure the family is taken care of and the children are growing up right and have a chance at a better future than their parents. One interesting thing was that a lot of the newer generation of girls was now going to school full-time and they are encouraged the most in this venture by their mothers. The women’s aspirations are very much linked to their cultural psyche. One of the major aspirations we came across was to be able to celebrate the Durga puja festival properly, something that they were not able to do due to financial constraints. This was brought out very clearly in one of the conversations we had with the women when we asked them if they were excited about the Durga Puja that was just a few days away at that time. What she had to say provided an interesting insightenReport for Rural Project on Public Health & Sanitation : Communication Strategies in West Bengal