The role of an account executive in creating effective brand signatures

P. K. SinhaMeraj Hasan2023-12-152023-12-1520000063200633http://ir.mica.ac.in/handle/123456789/475433p.en-USgap between consumer perception of brand signatures in advertisement and creativerole of account managerbridging the gapThe role of an account executive in creating effective brand signaturesThesis