Dixit, ShamikaPathak-Shelat, Manisha2025-02-222025-02-222021Establishing a personal brand in interest-driven communities on instagram: A conceptual framework [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 112). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9790enEstablishing a personal brand in interest-driven communities on instagram: A conceptual frameworkOther