The relationship between risk aversion and brand loyalty in the context of the purchase of consumer durables like television sets

P. K. SinhaSally Pillai2023-12-152023-12-1520010083900840http://ir.mica.ac.in/handle/123456789/482470p.en-USconsumer durablepurchaseintension of purchasefuture intentionattitudeslifestylebeliefsrelationship between brand loyalty and risk aversionThe relationship between risk aversion and brand loyalty in the context of the purchase of consumer durables like television setsThesis