Involvement through interactivity the futuristic route to brand building and selling Hindustan Lever Ltd.'s portfolio

P. K. SinhaShankar Sundararaman2023-12-152023-12-1520000067000671http://ir.mica.ac.in/handle/123456789/477550p.en-USFMCGconsumer willingnesspurchase interactivelycharacteristics of the netpurchasing processInvolvement through interactivity the futuristic route to brand building and selling Hindustan Lever Ltd.'s portfolioThesis