Basalingappa, AnitaRoy, RimjhimJoshi, AbhishekSen, KasturiPandey , NehaChawla, SaumitraGarg, ShashwatBhattacharya, Shayri2024-09-142024-09-142021PGDM Batch 2021-23http://ir.mica.ac.in/handle/123456789/837882.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.en-USMarket researchConsumer behaviour