Impact of smell on consumer purchase intention at high and low purchase decision involvement level. By Varsha Jain, P. Shetty and Khyati Jagani

Jain, VarshaJagani, Khyati2024-01-212024-01-212014http://ir.mica.ac.in/handle/123456789/6907en-USImpact of smell on consumer purchase intention at high and low purchase decision involvement level. By Varsha Jain, P. Shetty and Khyati JaganiArticle