2024-01-062024-01-062023-11-17https://www.afaqs.com/news/mktg/hit-wicket-or-hit-songs-reviewing-the-impact-of-world-cup-2023-anthemshttp://ir.mica.ac.in/handle/123456789/6554Dr Santosh Patra, head, the Centre for Media and Entertainment Studies (CMES), Mudra Institute of Communications (MICA) says that the BCCI should have capitalised on the period immediately following the IPL until the commencement of the World Cup. “This missed opportunity could have served as a unifying force across diverse markets, spanning tier 1, tier 2, metros, and rural areas, considering cricket's status as the lifeblood of the Indian audience."Dr Santosh PatraReview