An analysis of factors affecting recall of FM radio commercials in the city of Delhi

Pradip ChakravartyThappa, Rahul2024-11-202024-11-20199800340http://ir.mica.ac.in/handle/123456789/887972p.en-USmeida planningFM radioeffectiveness of radio commercialfactors affecting effecitvenesslength of the spotlength of advertising blockposition of spot in blocklikeability of spotAn analysis of factors affecting recall of FM radio commercials in the city of DelhiThesis