Mythological content consumption patterns of audience, blurred content boundaries : a study of Indian television industry

Falguni Vasavada OzaBandopadhyay, Anwesha2024-01-042024-01-0420214008http://ir.mica.ac.in/handle/123456789/646577p.en-USmythologyliteratureresearch methodologyMythological content consumption patterns of audience, blurred content boundaries : a study of Indian television industryThesis