Suraj CommuriG. Srinivas Raghavan2023-12-152023-12-15199633http://ir.mica.ac.in/handle/123456789/479233 p.en-USmarketing researchunderstanding semiotic normscreative strategyaccount plannerssign and referent systemsadvertisementrhetorical analysisSemiotic analysis on usage of 100 cc motorcyclesThesis