2024-07-292024-07-291990-10http://ir.mica.ac.in/handle/123456789/8126Economic liberalisation in India since 1985 has produced a new generation of consumers. India's ad industry has snowballed as a result, but the talent pool needed to support it has not. In an unprecedented move, Mudra Communications' A.G. Krishnamurthy set about resolving the situation with his own unique training programme.enA.G. KrishnamurthyIndian Advertising IndustryTraining guruTraining Guru Breathes New Life Into Indian Advertising Industry: Special Feature 1990Other