Study of the effect of saliency of packaging material on consumer's purchase intention for non-alcoholic beverages

Mini MathurSingh, Smriti Nisha2024-01-042024-01-0420143698http://ir.mica.ac.in/handle/123456789/616364p.en-USStudy of the effect of saliency of packaging material on consumer's purchase intention for non-alcoholic beveragesThesis