Nirmal GoswamiPriyadarshini Rajagopalan2023-12-152023-12-15199700810082http://ir.mica.ac.in/handle/123456789/5280vi, 58p.en-USclient servicingadvertising agencypublic relationsclient agency relationshipsexpectationsgapattributesclient evaluationservice qualityTo study the expectation-effectiveness gap in the services by an advertising agencyThesis