How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment

Jain, Varsha2025-09-072025-09-072025Mukherjee, P., & Jain, V. (2025). How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment. Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2025.104506https://ir.mica.ac.in//handle/123456789/10281enHow lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowermentArticle