Vijay NagrarePreethi Katy2023-12-152023-12-1519980032300324http://ir.mica.ac.in/handle/123456789/466150p.en-USclient servicingcommunication strategyeco problemsincreased Westernisationindifference of the peoplelack of relevent communicationimproper planning of the cityapathy of peopleA study to identify barriers to pro-environmental behaviour in order to aid in communication strategy developmentThesis