Jha, ArchitaJain, HrithikRath, Swetaprada2024-09-072024-09-072018PGDM Batch 2018-22http://ir.mica.ac.in/handle/123456789/8353MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: GujaratMICA being one of the best BB-Schools in the marketing domain, it often hosts various reputed guests in the form of lecturers, judges for competitions, recruiters,, artists or guest coming to give a talk in events like – TEDxMICA, Micanvas, MLS Sessions, etc. This makes for a great opportunity to establish industry relations and have the guests leave campus with a positive residue through providing them with high quality utilitarian gifts which are essentially MICA branded official merchandise. Alumni in the industry and students are also deeply attached to the institute and their experiences here. They are nostalgic about MICA and hence providing them a platform where they can browse through high quality customizable MICA branded merch make them a considerable set of candidates for our target group.enMerchandise in MICABranding