Atul TandanKejriwal, Aditya2023-12-152023-12-152003001133001134http://ir.mica.ac.in/handle/123456789/4912en-USmeanings of the productdifference between branding and unbrandedpurchasual deferencespre purchase behaviourBranded vs unbranded jewellery consumer perceptions and preferencesThesis