P. K. SinhaPallavi Chopra2023-12-152023-12-1520000064400645http://ir.mica.ac.in/handle/123456789/476150p.en-USretailingtype of retailerlocationmerchandisepricescustoemr servicespromotionquality serviceimproving servicesjust-do-it outletsEvaluating the quality of retail experience in exclusive Nike retail outletsThesis