A Compare and contrast study of the account planning systems used by JWT and Mudra Communication Ltd.

K. VenkataramanAshutosh Wakankar2023-12-152023-12-1519990049600497http://ir.mica.ac.in/handle/123456789/467859p.en-USadvertising agencyaccount planning systemcomparisonbasic structureT PlanROIwhy advertisingachievement from adidea to communicateplanningbrand personalitymediabriefA Compare and contrast study of the account planning systems used by JWT and Mudra Communication Ltd.Thesis