K. VenkataramanSangeeta Nair2023-12-152023-12-1519990050600507http://ir.mica.ac.in/handle/123456789/470766p.en-USrural consumereconomic statuscultural social influenceeducationoccupation patternprofile of rural consumerdecision making processkey influencers in the segmentcase studyTamil NaduProfiling the rural consumer in state of Tamil NaduThesis