Kunjesh PariharShantanu Upadhyay2023-12-152023-12-1519990047800479http://ir.mica.ac.in/handle/123456789/471059 p.en-USnews channelscurrent affair channelsrelevance to media plannersmarketexpansion of viewershipviewers preferencesopenionsIndiaA study on understanding the present status and scope of news and current affairs channels in IndiaThesis