Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and robotics

Jain, Varsha2025-02-072025-02-072025Spais, G., & Jain, V. (2025). Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and robotics. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2468https://ir.mica.ac.in//handle/123456789/9475enConsumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, metaverse, and roboticsArticle