Milan AgnihotriGarima Lakhotia2023-12-152023-12-1520020097200973http://ir.mica.ac.in/handle/123456789/4862v, 76p.en-USknowledge attitude and behvaiour towards NGOssocial causecorporateorganisations towardsNGOs and social causeapproachmeeting objectivesDefining the role of media in a social campaign Prathama : a case studyThesis