A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph

Jain, VarshaDsouza, AlanSudha, MariJoseph, Joe2024-01-212024-01-212008http://ir.mica.ac.in/handle/123456789/7407en-USA content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe JosephBook chapter