Milan AgnihotriMathangi Krishnamurthy2023-12-152023-12-1520010082300824http://ir.mica.ac.in/handle/123456789/481654p.en-USbranding exercisePune Citycore value of Puneas a productas an organisationas a personas a symbolpositioningcommnunity involvementtreatment as cityThe Branding of a city : the city of PuneThesis