Exploring the role of social media communications in the success of professional sports leagues: An emerging market perspective by Jay Trivedi, Sigma Soni and Amit Kishore

Trivedi, JaySoni, SigmaKishore, Amit2024-01-212024-01-212020http://ir.mica.ac.in/handle/123456789/7050en-USExploring the role of social media communications in the success of professional sports leagues: An emerging market perspective by Jay Trivedi, Sigma Soni and Amit KishoreArticle