Rao, VedabrataChandra, ShiraleyYadav, ShalakaKatewa, Tushaar2024-12-212024-12-212017Group- 3, PGDMC Batch 2016-18https://ir.mica.ac.in//handle/123456789/9230Rural Immersion Project – Area: Raigarh, District: Raigarh, State: MaharashtraThe main goal of our project was to develop an actionable communication strategy to effectively develop the digital space. We then divided the same into 4 objectives: ● Review the current penetration/ leverage of the digital media at Swades Foundation and suggest strategies for its effective uptake including addition of any new media. ● To put in place a measure of ROI for the foundation’s efforts on the digital space. ● Create a benchmarking framework to help the foundation rank itself against similar organizations in India - apply the framework to know the ranking as it stands today. ● Suggest cost effective campaign idea(s) that can be implemented digitally to benefit the foundation either to raise funds or to maximize reach or both.enRural development & problemsstudy by students